"Profitable Practices Have Marketing Plans"

Have a marketing plan

Practices need to understand who their customers—and who the customers they want—are and
invest their marketing dollars accordingly, Mr. Howrigon advised. He offered the following
marketing dos and don’ts:
Do:
Have a functional website.
Engage in social media.
Reach out to other physicians; specialty practices should become familiar with referring
primary care physicians in the community.
Know your customer.
Engage in targeted consumer marketing.
Develop a clear message and stay on it.
Tell your story!
Don’t:
Buy a telephone directory ad.
Spend like you are rich.
Spend like you are poor.
Market without a message.
Assume that there will always be new patients.

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